Is The Beauty Industry Doing Enough To Represent Black Women?

By: Modbeauttykeeper Team Member-FU


#Blacklivesmatter, #pulluporshutup, #blackouttuesday, #amplifyingmelanatedvoices are some of the most used hashtags online since the past 2 weeks. But in the wake of the injustices, the black community faces in the USA and worldwide, people are calling out for businesses and corporations to actually do their part in giving black people equal opportunity.

The #pulluporshutup challenge founded by Sharon Chuter CEO of UOMA beauty kicked off the challenge with a special PSA by the one-and-only Jackie Aina, Aunt Jackie summoned beauty brands to pull up within 72 hours, figures of how many black employees they have at a corporate and executive level within their organizations.

Jackie Aina


Anastasia Beverly Hills percentage of employees by race they have at a corporate and executive level within their organizations:


Limecrimemakeup, among other beauty companies have published their influencer breakdown and it can be seen that they are currently supporting only 12% black influencers. They have since pledged to do better.

Black owned businesses always struggle to find their footing in the market, and the beauty industry is one where discrimination is widespread.

Big brands use only a small percentage of black beauty influencers. Black influencers often get overlooked when it comes to exciting, big brand campaigns, influencer gifting & sponsored posts, but with the #pulluporshutupchallenge this is sure to change.


Some Black-owned beauty and wellness brands you should engage with your support both online and offline are:

Black Hijabi beauty influencers and makeup artists are in another league with getting satisfactory follower engagement, as they are also overlooked at times with the bias of being a hijabi. Here are some awesomely amazing black hijabi beauty influencers you should be following:


Many Makeup & Cosmetology schools predominantly teach students how to cater to European standards of beauty. The lack of knowledge extends to haircare, leaving stylists with no knowledge on how to treat afro hair.


Brands like Natasha Somalia, Carol’s Daughter, Briogeo and As I am specialize in afro hair care with top shelf ingredients that are non damaging to type 4 hair.

Diversity in the beauty industry is a forever high demand that shouldn't be overshadowed. The black community shapes and highly influences the industry trends so why aren't there more black people in the HQs and board member roles?

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